Marketing & Media

Using personal branding to enhance your employer’s brand

The way brands truly connect with consumers is to tell a compelling,...

What’s it take for your marketing to go viral?

Going viral isn’t an accident. It’s a process — one that Jon...

Ink-jetting into the future

From the pages of In Business magazine. Kevin Lucius, vice president at Econoprint Inc.,...

UW Credit Union launches new brand identity

Two decades is a long time to go between wardrobe changes, but...

Can Forward Madison continue soccer’s mainstream march?

With play slated to begin in April for Forward Madison FC’s inaugural...

2019 Executives of the Year: Setting standards

From the pages of In Business magazine. With the conviction that quality management is...

Entrepreneurial exuberance

From the pages of In Business magazine. Claudia Seidenberg could very well be the...

IB Presents: Instagram digital marketing mgr.

From the pages of In Business magazine. The dawn of a new year brings...

Power of black-owned businesses showcased by Madison Black Chamber

Black-owned businesses have increased at a rapid rate over the past decade....

Mistaken valuation can set a business back

Since many small business owners find themselves in the frustrating position of...