Marketing & Media

Former Disney exec headlines IB Expo

From the pages of In Business magazine. Anyone with children over five years of...

Mallards cut ties with Chick-fil-A

The Madison Mallards canceled a promotion with Chick-fil-A over the restaurant chain’s...

Marketing to women is about excluding stereotypes, not men

Marketing to women has been the life’s work of Bridget Brennan, the...

Fast-growing Thysse getting new HQ

Rendering credit: Thysse Thysse, a third-generation design, printing, and manufacturing company, announced its...

In business and personal branding, it pays to be yourself

From the pages of In Business magazine. Social media, almost unbelievably, is all grown...

Take Five with Stephan Paternot​: Lessons of a ‘dotcom whiz kid’

Stephan Paternot blanched at being called the Mark Zuckerberg of the 1990s,...

Using personal branding to enhance your employer’s brand

The way brands truly connect with consumers is to tell a compelling,...

What’s it take for your marketing to go viral?

Going viral isn’t an accident. It’s a process — one that Jon...

Ink-jetting into the future

From the pages of In Business magazine. Kevin Lucius, vice president at Econoprint Inc.,...

UW Credit Union launches new brand identity

Two decades is a long time to go between wardrobe changes, but...