Marketing & Media

Say ‘Hi.’ Boutique greeting card company debuts in Madison

Sometimes the lowest points in life provide inspiration that can take you...

Wisconsin in a box

From the pages of In Business magazine. What makes Wisconsin special and often tough...

Should consumers be notified when their personal data is collected, sold, or disclosed?

From the pages of In Business magazine. Welcome to "Political Posturing," featuring opposing views...

What women (consumers) want

From the pages of In Business magazine. Like it or not, ecommerce has become...

Former Disney exec headlines IB Expo

From the pages of In Business magazine. Anyone with children over five years of...

Mallards cut ties with Chick-fil-A

The Madison Mallards canceled a promotion with Chick-fil-A over the restaurant chain’s...

Marketing to women is about excluding stereotypes, not men

Marketing to women has been the life’s work of Bridget Brennan, the...

Fast-growing Thysse getting new HQ

Rendering credit: Thysse Thysse, a third-generation design, printing, and manufacturing company, announced its...

In business and personal branding, it pays to be yourself

From the pages of In Business magazine. Social media, almost unbelievably, is all grown...

Take Five with Stephan Paternot​: Lessons of a ‘dotcom whiz kid’

Stephan Paternot blanched at being called the Mark Zuckerberg of the 1990s,...