Marketing & Media

Surviving a pandemic year

March 2020 may seem like a lifetime ago for some, or like...

The importance of reconnecting

Linda Kaplan Thaler can be introduced in many ways, and all of...

Marketing firm expands into new space

Pop-dot, a Madison-based marketing firm, has expanded its operations to a new...

“Best of Local Brands” to be held in September

Hy-Vee Inc. announced its third “Best of Local Brands” summit will be held...

After ownership change, KW2 certified as woman-owned

Madison-based KW2, a digital and marketing agency, is now primarily owned by CEO...

Downtown Sun Prairie changes name for July

Downtown Sun Prairie will change its name to Downtown Fun Prairie for...

State Assembly passes bills restricting food labeling

New bills passed unanimously by the Wisconsin State Assembly would prevent vegetarian...

Take Five: Linda Kaplan Thaler

Advertising Hall of Famer, author, and motivational speaker Linda Kaplan Thaler played...

The value of ‘yes, and …’ — and a plan B

When ideating, eliminating the negative is job one. It is alternatively known...

Making small talk can bring worthwhile change

Like a deer caught in the headlights, Linda Kaplan Thaler believes human...