Marketing & Media

After ownership change, KW2 certified as woman-owned

Madison-based KW2, a digital and marketing agency, is now primarily owned by CEO...

Downtown Sun Prairie changes name for July

Downtown Sun Prairie will change its name to Downtown Fun Prairie for...

State Assembly passes bills restricting food labeling

New bills passed unanimously by the Wisconsin State Assembly would prevent vegetarian...

Take Five: Linda Kaplan Thaler

Advertising Hall of Famer, author, and motivational speaker Linda Kaplan Thaler played...

The value of ‘yes, and …’ — and a plan B

When ideating, eliminating the negative is job one. It is alternatively known...

Making small talk can bring worthwhile change

Like a deer caught in the headlights, Linda Kaplan Thaler believes human...

Bang ideas can be daring too

Linda Kaplan Thaler, who forged a Hall of Fame advertising career with...

Partnership produces ‘Anniversary Ale’

Kramer Madison and The Lone Girl Brewing Co., located at 114 East...

How a legend was made of advertising quackery

Advertising Hall of Famer Linda Kaplan Thaler loves desperate clients because they...

Now a nonprofit, Isthmus print editions to resume

After publishing since 1976, Isthmus owners decided in July 2020 to no longer continue operating...