Business excellence comes in many forms and from many backgrounds, and this was evident during the inaugural Business of the Year Awards ceremony, presented by SVA, which was held on Dec. 4 at the Edgewater Hotel in Madison. In Business magazine celebrated the Madison area’s most successful organizations and executives and welcomed three new members to our Executive Hall of Fame.
They were chosen by a panel of local business and nonprofit leaders who are winners of past executive awards: Renee Moe, president and CEO of the United Way of Dane County; Jim Tubbs, CEO of Lake Ridge Bank in Madison; and Michael Carr, president and CEO of Naviant Inc.
Award categories included: Business of the Year (1-50 employees, 51-100 employees, and more than 100 employees); Corporate Citizen of the Year; and Executive of the Year.
As the judges convened virtually in late October, each company was evaluated on the following criteria: growth, profitability, and charitable contributions. Meanwhile, each Executive of the Year applicant was evaluated on contributions to the organization’s growth and profitability, demonstrated leadership within the organization, and involvement in charitable organizations.
The nominated organizations were required to be for-profit entities and headquartered in Columbia, Dane, Dodge, Green, Iowa, Jefferson, Rock, or Sauk counties. One winner was selected in each category along with several finalists.
In addition to the categories listed above, In Business inducted three members of the business community into its Hall of Fame. We asked our judges to draw on their knowledge of the Greater Madison community to determine this year’s HOF class.
Hall of Fame
Dr. Jack E. Daniels III
Partner in workforce development
When announcing his forthcoming retirement, Madison College President Jack E. Daniels III pointed to establishing Madison College as an engine of innovation, an economic driver, and a collaborator in community and educational partnerships. He went on to note the college has significantly changed the physical landscape of its facilities — including the new Goodman South Campus — and reshaped the perception of what a quality community college experience means.
For many of those same reasons, Daniels was selected by a judging panel of business peers to be part of In Business magazine’s 2024 Hall of Fame class. “The honor means a great deal to me,” he states. “It reflects the confidence that the business community has in Madison College as an integral part of providing a quality workforce — for Madison and Dane County. It’s also an acknowledgement of how strong this business community is and how it’s invested in our partnership.”
Daniels, who will retire in June 2024, came to Madison College in 2013 from Los Angeles Southwest College and worked to expand local educational access and opportunity. As his tenure unfolded, he expanded program and apprenticeship offerings, created new curricula to meet the needs of a changing workforce, and pursued new transfer agreements with four-year colleges and universities — creating more pathways to higher education. In so doing, he not only broadened local educational horizons, he became a leader in addressing the labor shortage.
“One of the key elements is that we have businesspeople who sit on our advisory committees,” Daniels notes, “and they constantly tell us what the need is, how we can change our curricula, and then look at where we need to be so that we can position ourselves for the future.”
Under Daniels’ leadership, the number of students of color served by Madison College increased from 22% to 35% over the past decade. The Goodman South Campus has provided much of that influx, with students of color getting viable training. “The business community strongly supported the campus … and that was reflected in their actually funding the building and ensuring that was going to be a campus that would be state of the art,” Daniels says. “We could not have done it without the business community, and that shows in what we’re doing in really serving the needs of that community.”
Paul Kundert
Putting people and community first
Reflecting on his 20 years as the executive leader of UW Credit Union, Paul Kundert recently penned a blog on the lessons he’s learned in that time. Among those lessons are the importance of putting people first, understanding that the community is the key to success, and the value of working for cause rather than applause.
When he moved to Madison to take the CEO position, he was only 39 and admittedly “very much just trying to figure out how to lead at that level.” What really impressed him back then, and still does today, is the level of engagement, compassion, and care that Madison business leaders have for the community.
It’s about more than generosity, it’s about rolling up their sleeves to make a difference. Given that he was selected by business peers, the honor means a great deal to him. “I’m incredibly honored to be selected for this Hall of Fame award. It was unexpected, and very humbling to know that the nomination came from esteemed local leaders.”
Another of the lessons learned is that everything starts and ends with the board of directors, but he freely acknowledges that some part of his success is due to luck, including the good fortune of landing in Madison. “Madison is a thinking city, with many progressive business leaders that model leadership with heart,” he states. “Every city has its own personality, and I have been lucky to grow my career in a community that’s matched my own values so well.”
That value system led him to chair the capital campaign to restore and renovate the Memorial Union and Terrace, leading an important United Way Community Campaign during the pandemic, funding the largest corporate-backed endowment for needs-based scholarships at UW–Madison, and establishing a $1.5 million fund to support and advance racial equity.
From a business perspective, he lists the credit union’s consistent focus on home purchase financing as a tremendous accomplishment during his tenure. In 2010, UWCU became the first credit union in America to be the top home purchase lender in its own market, surpassing multiple home lending giants, and it has continued to hold that top spot in most years since.
“More importantly, we’ve helped thousands of people take that milestone step to purchasing their first home,” he notes. “Homes are such a fundamental part of family well-being.”
Brian Raffel
One grateful gamer
Brian Raffel, studio head of Raven Software, wants everyone to know his selection to the Hall of Fame is recognition that is not solely his to claim. It is a collective achievement, he notes, a reflection of the people — incredible people — who have stood by his side over the past 33 years.
Among them are family members such as his brother Steve, a former printer who was Brian’s partner in creating Raven Software, plus wife Renee, mother Joan, father Don (an entrepreneur himself), and other relatives who have been an unwavering support system.
Then comes his Vistage group, led by Sarah Gibson, which has been a source of invaluable insight and camaraderie.
Raffel would be remiss if he didn’t extend heartfelt gratitude to an exceptional senior leadership team at Raven Software. Their dedication, expertise, and commitment to a shared vision have been instrumental in achieving the Hall of Fame honor, with special recognition for the passion and creativity of Dan Vondrak and David Pellas.
Together, their work to foster a thriving gaming industry also is among their most significant accomplishments, but make no mistake — it began with Raven Software, the first major video game company in Madison. Raven was established in 1990, acquired by Activision Publishing in 1997, and more recently, it became a part of Microsoft. Along the way, it has developed a diverse range of games, including popular titles such as Call of Duty.
Today, there are more than 20 video game companies in Wisconsin, and many of them are based in Greater Madison. “This has not only bolstered our local economy but also established Madison as a hub for the gaming industry,” Raffel notes.
Raven Software’s commitment to community engagement and education has been instrumental in building the industry. The company has partnered with local schools and universities — Raffel, himself, is a former art teacher — to support aspiring game developers, providing mentorship, internships, and tours to help nurture the next generation of talent. In making these investments, Raffel notes it has helped Madison become a breeding ground for innovation and creativity within the gaming industry.
“We believe that a strong and vibrant local industry benefits everyone,” Raffel states, “and we are committed to continuing our efforts to make Madison a hub of excellence in the world of video game development.”
Executive of the Year
Winner:
Beth Prochaska
Chairman of the Board
Potter Lawson
Beth Prochaska has moved to a new role (chairman of the board) in Potter Lawson, but having advanced all the way from receptionist to president and CEO over the course of a 44-year career, she’s lived a real-life dream.
Prochaska started working for Potter Lawson, an architectural and design firm, in 1980 as a single mom at the front desk, and has since been promoted to director of marketing, executive vice president, and to partner due to the growth strategy and brand recognition she created.
Her appointment to president and CEO in 2020 came just before the COVID-19 pandemic, and her leadership in the chief executive role has been all about developing young partners and collaborative survival.
The firm continues to produce quality work, winning multiple “Project of the Year” and category awards as part of IB’s Commercial Design Awards program. Through her service with the nonprofit Brauds Network, Prochaska also takes time to empower other professional women as they chase their own dreams.
Finalists:
Larry Barton
CEO and President
Strang Inc.
Larry Barton’s remarkable career journey — from entry-level draftsman to chief executive — offers testimony to his leadership skills.
Barton played a pivotal role in cultivating a positive employee culture at Strang. He emphasizes a workplace that prioritizes wellness, safety, productivity, and environmental considerations. When Strang moved to its new office in 2018, wellness was a priority in what became the first WELL-certified space in Wisconsin.
With a focus on design excellence, plus continual improvement and client service, he has guided the company through difficult times — including the Great Recession of 2008 and the COVID-19 pandemic. Under his leadership, Strang has grown to offer four core services, 13 specialty services, and 22 state registrations. More than half of its project work is being done across the country.
To serve these markets, he champions culture of innovation exemplified by the company’s practice of ideation, which encourages teams to rethink challenges as new opportunities.
Everett Cunningham
Chief Commercial Officer
Exact Sciences
Everett Cunningham joined Exact Sciences in October 2021, but it hasn’t taken him long to have a tremendously positive impact.
With full responsibility for the sales force, his team generates nearly all revenue for the company. Cunningham seamlessly led a commercial reorganization that helped enable profitability for Exact Sciences in the near-term and set up the company for continued growth across its product portfolio of cancer-screens and diagnostic tests.
After shifting to a market-based structure and right-sizing the team, he introduced new ways of driving sales performance — from redefining expectations to instilling clarity and responsibility around meeting sales goals — and he updated the incentive structure to improve accountability among salespeople.
The changes have contributed to impressive growth, as Exact Sciences reported $628.3 million in revenue during the third quarter 2023, compared to $523.1 million for the same period in 2022, and now anticipates annual revenue of up to $2.486 billion.
Wayne Harris
CEO
6AM Marketing
CEO, entrepreneur, and community builder are all terms used to describe Wayne Harris, but that only begins to describe a man with a knack for shaping organizational culture.
With an “employees first” (we’ve got your back) value system, Harris believes in treating employees, clients, and community like family. Fun quarterly get-togethers and quarterly service to different charities are common features, as staffers recently spent a day at Second Harvest Foodbank of Southern Wisconsin, cooked dinner at Ronald McDonald House — Harris once owned 11 McDonald’s restaurants — and engaged in homebuilding with Habitat for Humanity.
Harris doesn’t stop there. 6AM Marketing also puts 25–30% of its profits back to employees in the form of bonuses and its 401(k) program.
His service on private boards benefits companies such as Park Bank, Broadjam, and Errand Solutions, and they extend to a for-profit board seat with CETS, an agri-bio company that developed a better early growth method for potatoes and other vegetables.
Corporate Citizen
Winner:
Mercy Dental Group
Dr. Daniel Tataje
Owner and CEO
When evaluating nominees for Corporate Citizen of the Year, our Business of the Year judges were most impressed with Mercy Dental Group’s annual “Day of Mercy,” which stands as a shining example of its commitment to the community.
The most recent volunteer-led event involved more than 30 Mercy staff and provided free dental care valued at over $30,000 to refugees, homeless individuals, and underserved children and adults in Dane County. It’s a day dedicated to compassion and addressing the oral health needs of those who may not have access to regular dental care.
In addition to the “Day of Mercy,” Mercy Dental Group extends its generosity through substantial financial and dental supply donations. Financial and supply beneficiaries include Dane County institutions such as St. Ambrose Academy, Divine Mercy Academy, Stoughton Sports Boosters, Middleton Kiwanis, Give Cancer Both Barrels, Harvest Intermediate School, Ronald McDonald House, Luke House, and many others.
Finalists:
Bank of Sun Prairie
Jimmy Kauffman
President and CEO
Bank of Sun Prairie has more than doubled in size for four years. It now stands at $710 million in assets and five locations, including a new branch serving staff and students at Sun Prairie West High School.
Its employees are strongly encouraged to give back their time by volunteering with nonprofits and service and youth organizations of their choice. For most employees, there are goals for volunteering built right into their performance goals, and because the bank strives to create a healthy work-life balance, volunteering is a welcome benefit.
Bank management considers financial wellness a core component of its offerings, with Financial Fitness Center courses offered online and in person for residents and businesses at no charge and with a hyperfocus on youth and schools.
The bank’s support of Sun Prairie Stadium at Ashley Field has provided an opportunity to give back to student athletes, residents, and visitors.
Dairyland Electrical Industries Inc.
Mike Tachick
President
Dairyland Electrical Industries believes in reimagining the potential of business for the good of employees, the organization, and community.
Dairyland created the Live Engaged initiative, an ever-expanding network for good in which the organization focuses on intentional improvement and positively impacting the community. Each Dairyland employee personalizes the four areas of Live Engaged in a way that resonates with their particular experiences and passions. These four areas include Invest in Yourself, Show up for Your Circle, Strengthen Your Community, and Partner to Transform the World.
In addition to humanitarian partnerships that respond to global crises, Dairyland tries to strengthen local communities with charitable contributions to vetted local nonprofits and by offering employees paid volunteer time to serve a local need. Despite being an optional benefit, Dairyland has historically had 100% of employees utilize the paid volunteer benefit to meet community needs, whether sponsoring a family through Habitat for Humanity or helping Ukrainian refugees through Stoughton Resettlement.
Weed Man Lawn Care – E3 Group
Andrew Kurth
CEO
Epic3 Inc. (E3 Group) operates under the brand names Weed Man Lawn Care and Mosquito Hero, with 95% of its revenue generated through Weed Man Lawn Care services. While the organization is best known for lawn care, it has cultivated an admirable business culture and is dedicated to being a preferred employer.
Its post-pandemic growth has been impressive, surging from approximately $18 million in 2020 to nearly $50 million by the end of 2023, but its community engagement may have surged most of all. The organization actively contributes to numerous nonprofit initiatives, donating lawn care gift certificates to their benefit events, and its dedication extends to the Clean Lakes Alliance.
In addition, Weed Man helped fund a family suite at the Ronald McDonald House during its reconstruction a few years ago, and other partnerships have been established with Badger Honor Flight, Cystic Fibrosis Foundation, Wounded Warriors, and Special Olympics. It has launched a new internal program called Operation Foxhole in which the organization celebrates entrepreneurship among employees.
Business of the Year: Over 100 Employees
Winner:
Exact Sciences
Kevin Conroy
Chairman and CEO
When you are a leading provider of cancer screening and diagnostic tests, one that gives patients and health care professionals the clarity needed to take life-changing action earlier, more is expected of you.
That’s why Exact Sciences not only delivers for cancer patients, it delivers for Wisconsin as well. In 2022, it launched its Funding Opportunities for Colorectal Cancer (CRC) Screening Uptake Strategies (FOCUS) program, which provides grant funding to community organizations, health foundations, public health organizations, and CRC advocacy groups to expand access to colorectal cancer screening and create affordable pathways to follow-up diagnostic care. To date, Exact Sciences has awarded $1.6 million to 26 organizations.
And the company keeps on innovating. Joining Cologuard, which has now screened more than 12 million people for colorectal cancer, is a new product called Riskguard, a hereditary cancer screen for those who want to understand their risk of developing inherited forms of cancer.
Finalists:
Automation Components Inc.
Troy Schwenn
Chairman and CEO
Automation Components Inc. (ACI) is a manufacturer and distributor of environmental sensors for the heating, ventilation and air conditioning (HVAC) industry. The family owned business does more than make sensors — it also senses community needs.
The 32-year-old company started by Chairman and CEO Troy Schwenn has not only been honored with the Wisconsin Manufacturer of Year award (twice) and a Wisconsin Family Business of Year award, it has done the community a great honor by giving back. ACI partners with local charities by volunteering time and money, impacting Second Harvest Foodbank of Southwestern Wisconsin, the Salvation Army, Reach A Child, and the American Family Children’s Hospital.
Its greatest effort is a partnership with UW–Madison’s Carbone Cancer Center. Developed in memory of Mindy Schwenn, Troy’s late wife, ACI established the five-year ACI Schwenn Family Professorship that committed over $500,000 and was matched dollar for dollar — raising $1 million for cancer research.
CG Schmidt
Eric Schmidt
President
Charles Schmidt & Sons Construction, established in 1920, was renamed as CG Schmidt Inc., and is now in its fifth generation of family leadership. With a reputation for building quality projects throughout Wisconsin and beyond — serving the education, health care, senior living, corporate, industrial, and religious facilities markets — the firm has locations in Milwaukee, Madison, and Phoenix, Arizona.
By 2022, CG Schmidt employed more than 300 people and generated over $310 million companywide, and
it gained the reputation as a top corporate donor. The firm donates 6% of pretax earnings to local nonprofit organizations, and it has engaged in various community partnerships and local workforce programming for small and minority owned businesses.
CG Schmidt actively supports Madison-area organizations including the Clean Lakes Alliance and Concerts on
the Square, and it serviced multiple community projects throughout Dane County, including Lighthouse Food Pantry and Horizon High School.
Findorff
Jim Yehle
President and CEO
With a 133-year history of providing planning, management, and construction-related services, Findorff has built everything from minor renovations to large, complex facilities.
Its new slogan, “Building & Beyond,” sets a higher bar for what project partners and its own employees should expect. When Findorff talks about its people, it doesn’t refer only to its 1,400 employees because every client and community it impacts also are considered “Findorff’s people.”
That’s why the company take steps to uplift communities through organized outings, volunteerism, and financial contributions to more 300 organizations, including Meals on Wheels, Habitat for Humanity of Dane County, and the American Red Cross of Wisconsin.
The winner of multiple construction industry awards, Findorff also leads in sustainable building. It has received national recognition for innovative designs such as Forest Edge Elementary School in the Oregon, Wisconsin School District, which is the first net-zero, K–12 facility in the state.
Singlewire Software
Paul Shain
President and CEO
Singlewire Software has become a reliable business partner because its team is dedicated to developing solutions that keep people informed and connected, help detect threats, and manage incidents.
InformaCast and Visitor Aware are its best known solutions, and both are developed entirely in Madison by Singlewire’s team of software engineers. More than 5,000 organizations in over 80 countries rely on Singlewire, especially as cyber threats continue to grow. Since its founding in 2009, the company has grown from 30 employees generating $4.3 million in revenue to more than 150 employees generating nearly $40 million in revenue.
In Madison, good causes rely on the company as well. The Middleton-Cross Plains Area School District has recognized Singlewire for enhancing safety and communication at its schools, and organizations such as United Way of Dane County, the Badger Childhood Cancer Network, Second Harvest Foodbank of Southern Wisconsin, and Ronald McDonald House have benefitted from its generosity.
Business of the Year: 51–100 Employees
Winner:
Strang Inc.
Larry Barton
CEO and President
The design work of Strang Inc., an award-winning architecture, engineering, and interior design firm, is seen all over Madison — including the Wisconsin Youth Symphony Orchestra’s new headquarters, the UW–Madison Hamel School of Music, the Sylvee and the Gebhardt Building, and the University Research Park campus.
Strang’s varied work reflects its dedication to excellence across diverse building types. Its operational performance is predicated on an inclusive culture, environmental sensibilities, and a dedication to good business that includes a range of fringe benefits, professional development, and opportunities for employees to give back through the United Way.
Strang has also been recognized for its commitment to sustainability with six total LEED-certified projects and two WELL-certified projects. The firm embraces its responsibility to mentor youth through its annual STEAM Camp to inspire middle school children of color and young girls to explore careers in science, technology, engineering, the arts, and math.
Finalists:
Cameca
Jesse Olson
Division VP, Business Unit Manager
From its inception in 1929, CAMECA has been known for its precision mechanics, optics, and electronics. The Fitchburg company, now a business unit of AMETEK Inc., started in France as a manufacturer of movie theater projectors before evolving into a provider of scientific instrumentation for the international research community and a maker of products for the global semiconductor manufacturing industry.
It is now the world’s sole producer of atom probe tomography instruments and has been since the technology was commercialized. Since pioneering Electron Probe MicroAnalysis (EPMA) in the 1950s and Secondary Ion Mass Spectrometry (SIMS) in the 1960s, CAMECA has remained a world leader in these techniques while achieving numerous breakthrough innovations in complementary techniques.
But while its product solutions are global in scope, its charitable initiatives are local. CAMECA is a yearly participant in United Way drives and also contributes to the Fitchburg Optimists Club and many other charitable organizations.
Mercy Dental Group
Dr. Daniel Tataje
Owner and CEO
Mercy Dental Group’s goal is to help families experience compassionate, community-focused oral health care. The family-owned dental group is led and owned by dentists, not private investors, and their belief in personalizing treatment with cutting-edge technology helped Mercy make the 2021 Inc. 5000 list of the Fastest Growing Companies in America.
The group helps Madison smile in more ways than one. During its annual “Day of Mercy” volunteer-led event, more than 30 Mercy staff provided free dental care valued at over $30,000 to local refugees, homeless individuals, and underserved children and adults in Dane County. Throughout the year, it gives generously to local schools, sports programs, and community centers, and its beneficiaries include Give Cancer Both Barrels and Ronald McDonald House.
For staffers, Mercy has cultivated a supportive and inclusive work environment that encourages professional growth, which builds skilled teams whose members are passionate about the work they do.
Business of the Year: 1–50 Employees
Winner:
Kollath CPA
Mike Kollath
Managing Partner
One measure of a quality employer is the way employees are treated and empowered. Kollath CPA, a public accounting firm, values employee work-life balance and embraces new technologies to benefit clients and employees. This helps explain why the firm has seen zero voluntary resignations since 2021.
From a financial standpoint, the firm has grown revenue 20% per year since its inception 16 years ago. A primary reason for its consistent growth is that the onus for internal improvement extends beyond management — all employees are empowered to find innovative ways to make operations and processes more efficient and they often do.
In 2017, the company created KollathKares as a way to further engage its staff with the communities it serves. Three years later, it launched the KollathKares Grant Program, which has awarded more $19,500 to local nonprofits.
The firm also provides a minimum of 32 paid hours per year for each staff member to volunteer their time, and several staffers donate their time and expertise as members of nonprofit boards.
Finalists:
Blue Plate Catering
David Porto
President
Blue Plate Catering is a full-service catering company that in 2023, celebrated it 30th anniversary in style, increasing sales by more than 15%.
That grand style also supports the community. With an emphasis on local sourcing, the privately held company worked with Dane County to serve over 250,000 meals to the homeless during the COVID-19 pandemic, and it’s an active sponsor of organizations such as the Boys & Girls Club of Dane County, Gilda’s Club, and Porchlight.
Blue Plate’s David Porto is a member of 100 Men of Dane County, an organization of Madison business leaders that has donated nearly $2 million to worthy causes since its inception. Each quarter, a grant of up to $100,000 is awarded to a local nonprofit organization that specifically serves the needs of children.
Blue Plate Catering also is a well-regarded employer, which is seen in the all-important category of retention. Since the start of the pandemic, there has been an exodus from food service jobs, but Blue Plate has retained nearly every full-time staff person and added more.
Dairyland Electrical Industries Inc.
Mike Tachick
President
Based in Stoughton, Dairyland Electrical Industries is a leading manufacturer of solid-state decoupling products, and it’s a leader in the community as well.
Now celebrating its 40th year in business, Dairyland is committed to not just checking a box on best practices, but building a culture rooted in stewardship. The company integrates personal and professional development, giving employees the freedom to curate a personal development plan, and to help them express company values, it created the Live Engaged initiative in which each employee can give back in their own unique way.
Dairyland also contributes to Greater Madison through charitable contributions to vetted local nonprofits, and it offers employees paid volunteer time to serve a local need. But however community service is done, the company notes that job performance and philanthropy are linked with the following reminder: by contributing your expertise and doing your job with excellence, you make it possible for Dairyland to be a mechanism of generosity and change.
Knupp & Watson & Wallman (Kw2)
Jennifer Savino
CEO
Specializing in behavior change marketing, woman-owned Knupp & Watson & Wallman (KW2) partners with organizations to tackle complex challenges, and it measures success not by clicks, but by human outcomes, innovative solutions, and lasting change.
With a mission-driven purpose and a culture of respect, employee turnover has been low — averaging 5% annually — and part of its benefit package is one week at a Costa Rican resort where employees can chose to work remotely or spend vacation time unplugging.
In Madison, they spend time contributing as KW2 provides paid time off for volunteer opportunities and encourages employees to join boards and share their expertise with local nonprofits. For 10 years, KW2 hosted an event called Goodstock, a 24-hour community giveback, and its replacement is a commitment to provide pro-bono services on a project basis.
With such empowering opportunities, it’s no surprise that KW2 was listed on the Inc. 5000 Fastest Growing Companies of 2022.
Sprinkman Real Estate + Design
Shelly Sprinkman
Principal and Broker
For just under 10 years, Sprinkman Real Estate + Design, a distinguished luxury brokerage with a reputation for excellence in real estate and interior design, has closed just over $1.759 billion in sales and has helped over 3,100 families find their dream home.
Moreover, Sprinkman Real Estate + Design has a profound commitment to making Greater Madison an ideal place to live and work. The company gives back through philanthropic donations and active participation in initiatives that contribute to the well-being of Madison and its surrounding communities.
At the core of its mission is a dedication that extends beyond the sale of real estate. The organization not only serves as a facilitator of meaningful connections by uniting people with their ideal homes, but it also supports nonprofit organizations such as the Clean Lakes Alliance, Habitat for Humanity, The Big Share (Community Shares of Wisconsin), and Domestic Abuse Intervention Services (DAIS) to support their respective commitments to making a positive impact on Madison.
