Did you know there are ways to increase your audience’s learning retention by up to 30%, simply by changing the way you deliver your digital marketing message?
In today’s noisy digital media landscape, it’s not easy to be heard. Target audiences have grown weary of talking heads and PowerPoint presentations, making TruScribe’s hand-drawn whiteboard videos and infographics more compelling and relevant than ever.
“The classic TruScribe method is rooted in capturing attention, driving retention of information, and then inspiring action,” says Andrew J. Herkert, co-founder and vice president of the 11-year-old Fitchburg-based company, which has amassed an archive of over 5,000 projects delivered for companies and organizations large and small — from global retail giants to local life science firms to nonprofit groups.
Herkert can prove that the TruScribe approach works too. In a 2017 study conducted by neuropsychology graduate students in the Graduate School of Professional Psychology at the University of St. Thomas, several hundred people between the ages of 25 and 55 were shown a TruScribe video, a talking head video, and a slideshow-heavy webinar video on the same topic. Viewers reported a 20% to 30% increase in learning and retention from the TruScribe video compared to the other two video styles.
“Look at your company’s YouTube chan-nel right now,” Herkert says. “Pretend you’re at Baskin-Robbins, with all those ice cream flavors. How many flavors of video do you see? Most people are going to say one flavor. It’s somebody looking at their phone and telling customers how great they are. That’s the majority of video content right now. It all sounds and looks very similar.”
Whether companies release two videos each year or 2,000 videos, Herkert says they are likely to get lost in the barrage of digital content noise unless they can deliver something different. TruScribe’s approach is to create a sophisticated marketing mix that augments the video modalities clients currently use to, in the words of the company’s mission, “draw words, ideas, and stories to change how people see, think, and act.”
Since its founding in 2011, TruScribe’s services have expanded to include custom infographics as well as live graphic recording and graphic facilitation services. Videos are hand drawn, filmed, and produced at the company’s Fitchburg headquarters, and the medium’s versatile nature makes it ideal for conveying all types of messages — especially complex ones.
For example, Herkert cites another study in which employees of a large industrial services company struggled to understand a new stock purchase plan. Working with TruScribe artists, company representatives used hand-drawn visuals to help individuals better comprehend the plan. The resulting 4-minute, 20-second TruScribe video drove an 11% increase in employee enrollment (against an industry benchmark of 2%!), and the TruScribe team earned the Global Equity Organization’s award for Best Financial Education program.
“People need to think more economically about their media spend right now,” Herkert says. “They need to stand out from the crowd. We’re suggesting adding a whiteboard flavor to your mix. It’s emerging and has been proven.”
Contact:
Andrew J. Herkert, M.A.
Co-Founder / Vice President, GTM
(415) 521-0709
