As part of a broader $35 million investment in its U.S. production capabilities, Asahi Beer USA will expand its U.S. production footprint with a new 20,000-bottle-per-hour bottling line at its Octopi facility in Waunakee.
The expansion will allow the Asahi Super Dry brand to be produced domestically across bottles, cans and kegs, reducing reliance on ocean freight and bringing fresher product closer to U.S. customers.
The first locally bottled Asahi Super Dry formats are expected in the American market beginning in mid-September.
Adding bottling alongside Octopi’s existing canning and kegging capabilities gives the Waunakee facility greater ability to support beverage brands as they scale across formats and retail channels.
These products include beer, ready-to-drink (pre-mixed) and non-alcoholic beverages, hard seltzers and energy beverages.
The expansion supports a growing demand for multi-format beverage production.
“Asahi Super Dry is one of the fastest growing beer brands in the USA across bottles, cans and kegs,” Paul Verdu, managing director of Asahi Beer USA, said in a press release.
“By investing in a high-speed bottling line alongside our existing canning and kegging capabilities, we are now localizing supply across all core pack formats, reducing reliance on ocean freight and ensuring the freshest product possible to our customers and consumers,” Verdu said.
“This is about building a platform that can handle complexity,” said Juan Morales, plant director at Octopi. “As brands grow, they need to deliver different formats across different retail channels.
“This investment allows us to support that evolution with the speed, consistency and quality required for large-scale distribution.”
