The Madison Public Market announced via its Instagram page Thursday that Chocolate Shoppe Ice Cream has officially joined its list of vendors.
The market, set to have a soft opening in March, has so far released the names of eight other vendors, including Cinn City Smash, Melly Mell’s Deli and Catering, Cervato Wine & Tapas Bar, Ancestral Tribe Custom Apparel, ArtWorking, Unique Hair Accessories & More, home goods maker Love U Madison and Indian street food restaurant the Chowpati.
“Family-owned and Madison-made since the first scoop in 1962, Chocolate Shoppe Ice Cream creates award-winning ice cream using local ingredients like Sassy Cow milk from nearby family farms,” the Public Market said in its statement on social media.
“Rooted in the neighborhoods they serve, they’re proud to be a true part of the Madison community — built on joy, connection and big flavors that bring people together.”
“Chocolate Shoppe Ice Cream is excited to join the brand-new Madison Public Market, right in the heart of our city,” Chocolate Shoppe said in its own Instagram post Thursday. “We can’t wait to keep serving our neighbors, celebrating local flavors and sharing sweet moments with the Madison community in 2026!”
The $23.6 million market occupies 45,000 square feet of space in the city’s former Fleet Services building at 202 N. First St. and will accommodate over 130 local businesses.
The Chocolate Shoppe was named a finalist in the Family Business of the Year category in In Business Madison’s 2025 Business of the Year Awards in December.
