Marketing & Media

From underdog to brand powerhouse

When Steve Battista joined Under Armour as its 19th employee in 2000...

IB Expo preview: Discover your competitive advantage

From the pages of In Business magazine. Your next, best chance to become a...

Good sports galore at 2018 IB Expo

From the pages of In Business magazine. Assuming you’re a sports fan like me,...

Pfizer decision propels Exact Sciences

Beginning in the fourth quarter, Pfizer one of the world’s largest pharmaceutical...

Business partnerships are made at Forward Fest

You never quite know where or when a new business relationship might...

Lawsuit: UW System accused of age discrimination

The University of Wisconsin System is being charged with age discrimination in...

Lee Enterprises, Berkshire strike deal

Iowa-based Lee Enterprises, which owns half of Capital Newspapers Inc. in Madison,...

Lost data? Just AskGordy

These days, for just about anything you want to know — but...

UW grads create app to redefine the way we dine out

How many times have you gone to pay your bill at a...

Adams loses billboard lawsuit against city

The Wisconsin Supreme Court ruled against Adams Outdoor Advertising and in favor...