Marketing & Media

Expo keynoter points the way

Getting consumer engagement in a fragmented digital landscape is a tough task...

UW–Madison ranks as top university for marketing careers

A new study released by bookyourdata.com reveals the 10 best universities across...

WEDC forms partnership with Korean UW alumni to boost exports

The Wisconsin Economic Development Corp. (WEDC) and the Wisconsin Alumni Association in...

Madison promotional products company sold to Minnesota firm

After 23 years, Madison-based Ascentives, a promotional products supplier, has been sold...

365 Media to launch new business publication

365 Media Foundation Inc., the nonprofit organization that publishes Madison365 and produces...

Madison featured on upcoming episode of PBS’ ‘Places to Love’

A sixth-season episode of the PBS series Places to Love with Samantha...

Federal appeals court upholds Madison’s billboard rules

A federal appeals court rejected a lawsuit by Adams Outdoor Advertising claiming...

Wisconsin’s fastest declining job is in advertising and promotions

Using data from the Bureau of Labor Statistics’ (BLS) Occupational Employment Statistics,...

IB’s new publisher begins her tenure

New In Business magazine Publisher Jody Andruss has been on the job...

American Family Insurance Championship wins award from PGA TOUR Champions

The PGA TOUR Champions presented five awards at its annual Tournament Meetings...