Commentary

Insights and perspectives from our editors, contributors, and community voices on business in the Capital Region.

Why you should post on social media: How to overcome your apprehension

You know much, much more than you think. If you’ve ever thought...

What does the new SECURE Act mean for you and your company?

After months of efforts by Congress, the Setting Every Community up for...

Broadcast spectrum ‘white space’ inches closer to providing rural broadband service

“Broadband” is a general term for a mix of technologies that can...

4 fundamentals that competitive companies use to establish goodwill

Driving by a Goodwill location recently got me thinking about the word...

Growing a professional network

People buy from people. We all tend to do business with people...

3 ways to boost your event marketing ROI

If you’re like most marketers, exhibiting at tradeshows or conferences can gobble...

In a smaller world, global economy can seem scary — but it’s also reality

There are many reasons why people in Wisconsin and elsewhere can be...

Choosing the right positioning strategy for your brand

When you are growing a brand, you need to make deliberate choices...

The need to revitalize rural Wisconsin

The phrase most uttered by those involved in Wisconsin agriculture as the...

6 steps to make your business more sustainable in 2020

Is your business sustainable? We hear it often: “That’s not a sustainable...
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