Maeghan Nicholson

Ready to rebrand? Don’t make these common mistakes

Many marketers have used the past year and a half to take...

5 marketing ideas for recruitment you may not have considered

The hiring marketing right now is tough. It is no longer enough...

The marketer’s gambit: How chess rules can help your marketing strategy

Playing chess is back in vogue now, thanks to the Netflix show The...

How to create your first omnichannel marketing campaign

The clamor for consumer attention only gets more complicated and crowded over...

Your complete trade show marketing checklist

Planning to exhibit at a trade show or conference means juggling a...

‘Tidying Up’ your marketing for 2019

The start of a new year is a great reason to declutter and...

4 ways your lobby could make a better first impression

When people enter the front door of your business, what impression do...

Business cards: 5 ways to go beyond the basics

Business cards are small, but they are mighty. In fact, they may...

How to market like a badger

With the release of Bucky on Parade this month, I’ve been inspired...

6 of the worst trade show marketing mistakes to avoid

Trade shows and conferences are a still a key strategy in most...