In Business Madison Staff

How making mistakes helps your business grow quickly

As leaders, owners, and entrepreneurs, we hate to admit when we’re wrong....

Segmentation is killing your brand: Five reasons to find your unicorn customer

A store is a place you go to buy stuff, usually out...

Competitive advantages of hiring a diverse team

It’s natural to gravitate toward people who think the way you do,...

Governor Walker’s 2017–19 budget: Now is the time to invest in our state’s future

As former classroom instructors, education administrators, and school board officials, we know...

A winning recipe for blog casserole

I received an email the other day that really got me thinking....

There’s upside to higher interest rates

How much would you pay for a dollar of income? Most people...

Getting Creative: Show, don’t tell. Breaking down Apple’s ‘Stroll’ TV spot

Did you watch it? Good. Let's deconstruct it. But first, why: Arthur...

New bureaucracy not the answer to student debt refinancing

Governor Scott Walker has made it a priority to take actions to...

Your water privileges will be revoked: A lesson in bad leadership

Years ago, during a particularly hot and humid summer, I was concerned...

Why context before concept matters in your marketing

Like any experienced creative type, I’ve got an unwritten list of rules...