The Evolution of Brandworks "U"
As reported in the pages of In Business magazine.
With the economy tilting the scales to home-grown conferences, IB looked into the evolution of Lindsay Stone & Briggs' Brandworks University.
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'08 Stem Cell Summit an Eventful Case Study
As reported in the pages of In Business magazine.
Madison put its best foot forward in wooing and holding the 2008 World Stem Cell Summit. Along the way, we gained some insights into staging corporate events.
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Hotels on the Brain: How Much is Enough?
In a down economy, it's easy to become giddy over pie in the sky dreams of shiny new hotels, walkways, and glistening water frontage. Madison, which until recently seemed to be surviving quite nicely with a small slate of "nice" area hotels, suddenly finds itself with a flurry of proposals for additional room space, all in the guise of drawing more conventions to the Monona Terrace Convention Center. It's a dream, and some would say a necessity, that many city officials have lobbied for over the years.
So where do area business executives side on this issue? IB was interested in finding out.
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Virtual Business Meetings: Will most companies really choose online over airline?
As reported in the pages of In Business magazine.
Since Labor Day weekend 2008, Bill Geist has not been on a full airplane, despite his hectic travel schedule and the fact that he flies to most of his destinations. Before that, he said, he and other air travelers were crammed in like sardines. Now, many seats are empty.
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