Web Chef's Cafe

What a difference 10 years and millions of smartphones make.

Ten years ago, many advertisers and publishers, were excited about the :Cue:C.A.T., a "revolutionary" print-to-web technology from Digital Convergence.:Com that promised "with one swipe, the 'Cue:C.A.T. reads any product code and instantly transports you to the corresponding Web page associated with that product.'" While the hype surrounding this handheld scanner was great, it never lived up to its promise, even being ranked the "#1 Dumbest Technology Product Yet" by PC World in 2009 Full Story 

A couple of months ago I wrote about tips to use social media for your business. Since then the opportunities have continued to grow with the arrival of enhancements to many of the leading social media champions — LinkedIn, Twitter, Facebook, YouTube, SlideShare, etc. This month, I'd like to focus on reviewing enhancements to LinkedIn and on how your business can participate with this engagement tool. Full Story 

From AAF to CPA to DMA to FFA to IBM to KPI to NFL to RAM to USB, every discipline generates its own TLA or Three Letter Acronyms to simplify complex or lengthy descriptive terminology while improving mnemonics or the memorability of the phrase. Given the limitations of our 26-character alphabet, there are only so many unique TLAs, so we often find that the same three letters are used over and over again across disciplines and geography with vastly different meanings. Some of these TLAs, like MBA or NFL or USA, have become mainstream identifiers that cross cultural and disciplinary boundaries over time. Full Story 

Many organizations have realized the importance of integrating social media tools into their online customer engagement armamentarium. Among the tools that are being adopted are Twitter Feeds, Blogs, RSS Feeds, Facebook Pages, Myspace Pages, LinkedIn Profiles & Groups, Google Buzz and YouTube Channels. Some organizations, especially in the consumer space, are experimenting with location-based mobile check-in tools like Gowalla or the increasingly popular Foursquare, for generating loyalty-based engagement including recognizing the "Mayor" or highest utilizer or consumer of your service. Full Story