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Web Chef's Cafe


Cue the QR Code: The
Cue the QR Code: The "Cat" is Back
What a difference 10 years and millions of smartphones make.

Ten years ago, many advertisers and publishers, were excited about the :Cue:C.A.T., a "revolutionary" print-to-web technology from Digital Convergence.:Com that promised "with one swipe, the 'Cue:C.A.T. reads any product code and instantly transports you to the corresponding Web page associated with that product.'" While the hype surrounding this handheld scanner was great, it never lived up to its promise, even being ranked the "#1 Dumbest Technology Product Yet" by PC World in 2009 Full Story full story
6 Steps to Make Your Company a LinkedIn Superstar
A couple of months ago I wrote about tips to use social media for your business. Since then the opportunities have continued to grow with the arrival of enhancements to many of the leading social media champions — LinkedIn, Twitter, Facebook, YouTube, SlideShare, etc. This month, I'd like to focus on reviewing enhancements to LinkedIn and on how your business can participate with this engagement tool. Full Story full story
An Abbreviated A-to-Z of Marketing Technology TLAs
From AAF to CPA to DMA to FFA to IBM to KPI to NFL to RAM to USB, every discipline generates its own TLA or Three Letter Acronyms to simplify complex or lengthy descriptive terminology while improving mnemonics or the memorability of the phrase. Given the limitations of our 26-character alphabet, there are only so many unique TLAs, so we often find that the same three letters are used over and over again across disciplines and geography with vastly different meanings. Some of these TLAs, like MBA or NFL or USA, have become mainstream identifiers that cross cultural and disciplinary boundaries over time. Full Story full story
Tips & Techniques for Engaging Customers With Social Media
Many organizations have realized the importance of integrating social media tools into their online customer engagement armamentarium. Among the tools that are being adopted are Twitter Feeds, Blogs, RSS Feeds, Facebook Pages, Myspace Pages, LinkedIn Profiles & Groups, Google Buzz and YouTube Channels. Some organizations, especially in the consumer space, are experimenting with location-based mobile check-in tools like Gowalla or the increasingly popular Foursquare, for generating loyalty-based engagement including recognizing the "Mayor" or highest utilizer or consumer of your service. Full Story full story
Article Archives
Web Chef's Cafe
The 311 — Food Tweets & Treats
March 2010
Tech Groups — In and Around Town
February 2010
Big Ten (times 2) in '10
December 2009
"Boundaryless" Life — Relational Firewalls Come Tumbling Down at Work and at Play
November 2009
The (Online) World is Under Attack!
September 2009
"What's the Buzz? Tell Me What's a Happening?" Conversational Monitoring: From Brand Reputation to Social Media Analysis to Listening Platforms
September 2009
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