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About In Business

In Business magazine is the premier business-to-business publication in the Greater Madison region, celebrating more than 33 years of editorial excellence. Our nationally-acclaimed editorial department brings you readership news, analysis and in-depth profiles of the companies and people shaping the business community. We provide interview-style reporting on best industry business practices, and blend that advice with a weeknight business radio program titled "In Business with Jody & Joan." In Business magazine also introduces new businesses in the marketplace and honors the stakeholders who built the business community with awards programs and special events.

Our glossy publication is direct-mailed monthly to position-qualified, management-level business executives, nonprofit executives and government officials and is sold on selected newsstands. We partner with area business associations, visitor bureaus and Chambers of Commerce to provide additional distribution channels. Our constantly evolving databases contain information on established area businesses, but we also seek out new business information and routinely re-qualify our subscriber list to provide advertisers with the most targeted business market available.

IB is active in the community and supports the following groups and events:

      • Athena Awards
      • Best in Business Awards
      • Commercial Design Awards (an IB event)
      • Dane County Small Business Awards
      • Downtown Madison, Inc.
      • Easter Seals
      • Extreme Networking Event for the Executive Register (an IB event)
      • Greater Madison Convention and Visitors' Bureau's Spirit of Madison
      • Goodman Atwood Community Center
      • Greater Madison Chamber of Commerce and its Annual Dinner event
      • Greater Madison Convention and Visitors' Bureau
      • Madison Advertising Federation
      • Meeting Professionals International
      • National Federation of Independent Businesses
      • Specialized Information Publishers Association
      • Thrive
      • The Salvation Army
      • United Cerebral Palsy
      • United Way
      • Urban League of Greater Madison

We're proud to be Greater Madison's first choice business publication — for 33 years!

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